Company UpdatePress Release / Media Release
ASMS and Huwel Lifesciences join to commercialise Cubo RT-PCR platform across India
Collaboration overview
- ASMS and Huwel Lifesciences will build a nationwide commercialisation platform for Cubo RT-PCR.
- The initiative will expand molecular diagnostics access in private hospitals, labs, and clinics.
Execution plan
- Dedicated sales and distribution infrastructure will be established.
- Senior sales leadership recruitment and specialised teams will be formed.
- Strategic channel partnerships will be developed to broaden market coverage.
- Initial focus on Cubo with expansion to Huwel's broader portfolio.
- Target private hospitals, diagnostic chains, independent labs, and research institutions.