Credo Brands Marketing Ltd

Credo Brands Marketing Limited: Trading window closed from Oct 01, 2026 till 48 hours after the announcement of unaudited financial results for the quarter and half-year ending Sep 30, 2026.

MD Re-appointment

• Change type: Re-appointment of Kamal Khushlani as Chairman and Managing Director.
• Effective from 08 March 2027 to 07 March 2032.
• Reason: Approved by AGM on 11 Sep 2026 per NRC and Board recommendations.
• Profile: Promoter, Chairman & MD; 34 years in apparel; founder of Mufti.
• Relationship: Related to Mrs. Poonam Khushlani (WTD); not related to other directors.
• Not debarred by SEBI or any other authority.

AGM Details

• Held on Sep 11, 2026 at 12:30 p.m. via VC/OAVM.
• Quorum met; meeting chaired by Kamal Khushlani.
• Remote e-voting available before and during the AGM; voting rights cut-off Sep 4, 2026.

Key Resolutions and Outcomes

• Ordinary: Adopt Audited Financial Statements and Reports; passed with 99.97% in favour.
• Ordinary: Declare dividend of Rs 2.00 per equity share; approved.
• Ordinary: Re-appoint Mrs. Poonam Khushlani as Director; passed.
• Special: Re-appoint Kamal Khushlani as Chairman and Managing Director; passed.

Dividend

• Dividend of Rs 2.00 per share on equity shares for FY ended 31 Mar 2026.

Director Changes

• Mrs. Poonam Khushlani re-appointed as Director (retiring by rotation).
• Kamal Khushlani re-appointed as Chairman and Managing Director.

Financial Performance

• Q1 FY27 revenue INR125.3 crores; gross profit INR77.2 crores; GP margin 61.6%.
• EBITDA INR26.6 crores; EBITDA margin 21.2%.
• PAT INR2.3 crores; PAT margin 1.8%.
• Revenue growth 5% YoY in Q1 FY27.
• Marketing investment 8.5% of revenue; full-year guidance 8–10%.

Operations and Store Network

• Opened 5 stores; closed 7; total stores 427.
• Premiumization across all markets; not limited to Tier 1.
• Avg revenue per EBO FY26 ~INR75 lakhs.
• This year: same-store revenue expected to grow in mid-single digits.
• Inventory policy: sharpen inventory; no larger base.

Guidance and Outlook

• Near-term demand uncertain; environment cautious amid geopolitical tensions.
• Mufti 2.0 transformation on track; long-term headroom in casual lifestyle segment.
• Two-odd years outlook: exact numbers difficult to predict; no near-term targets.
• Marketing guidance: 8–10% of revenue through FY27.

Q&A Highlights

• Renovated stores show positive signals; too early to extrapolate.
• Transformation is long-drawn; near-term numbers not expected.
• Premiumization across Tier 2/3; not limited to Tier 1.
• Investment targets both retention and new customer acquisition.
• SSS growth target: mid-single-digit for this year.
• New stores are generating good revenue; 5 opened, 7 closed; total 427.
• Inventory days: 74; expect reduction; cyclical.

Balance Sheet and Cash Flow

• No balance-sheet or liquidity metrics disclosed in this chunk.

Projects and Capex

• Capex figures not disclosed; emphasis on Mufti 2.0 transformation and store revamp.

AGM details

• 27th AGM to be held Friday, 11 September 2026, via videoconference.
• Notice and Annual Report available on company website and stock exchanges.
• e-voting window and related deadlines are provided in the notice.

Dates, access and dividend timing

• Submission of TDS exemption forms due 28 August 2026.
• Record date for final dividend: 28 August 2026.
• Cut-off date for e-voting: 4 September 2026.
• e-Voting starts 9:00 a.m. 8 September 2026.
• e-Voting ends 5:00 p.m. 10 September 2026.
• Dividend payment date from 15 September 2026.
• Tax will be withheld on dividend as per applicable rates.

Tax and compliance

• Submit requisite declarations/documents by August 28, 2026 to determine TDS rate.

AGM Details

• 27th AGM on Sep 11, 2026 at 12:30 PM IST via VC/OAVM.
• Mode: VC/OAVM; venue deemed at the registered office.
• Record date for final dividend: Aug 28, 2026.
• Remote e-voting window: Sep 8–10, 2026; cut-off Sep 4, 2026.

Resolutions

• Ordinary: adopt audited financial statements for year ended Mar 31, 2026.
• Ordinary: declare dividend of Rs 2.00 per equity share.
• Ordinary: re-appoint Mrs. Poonam Khushlani as Director (rotating).
• Special: re-appoint Kamal Khushlani as CMD for five years from Mar 8, 2027.
• Remuneration terms: fixed 1.70–3.00 crore; annual incentive 2% of PBT; promoter-director ceiling 5.0 crore or 2.5% net profits.

Voting and Results

• Voting results not provided in this filing chunk.

Dividend

• Final dividend proposed: Rs 2.00 per equity share.
• Record date for dividend: Aug 28, 2026; payment within 30 days of declaration.

Director Changes

• Mrs. Poonam Khushlani re-appointed as Director (rotating).
• Kamal Khushlani re-appointed as Chairman and Managing Director for five years from March 8, 2027.

Auditors

• Statutory Auditors: M S K C & Associates LLP; 5-year term (2024–2029).
• Secretarial Auditor: M/s Siroya and BA Associates; 5-year term (2025–2030).
• Audit fees Rs 2.70 million; other services Rs 0.05; total Rs 2.75 million.

Material Related Party Transactions

• Advisory services with Smart Global Solutions; Rs 3–4 lakh per month; 36 months; approved May 22, 2025.

Other Material Approvals

• ESOP 2020: 59,600 options exercised; 1,722,497 exercisable; 1,822,497 outstanding; price Rs 31.35.

Meeting Details

• Date: August 12, 2026; time not disclosed.
• Type: investor/analyst conference call (audio recording).

Participants

• Key company participants: not disclosed.

Purpose

• Discuss unaudited quarterly results for the quarter ended June 30, 2026.

Additional Notes

• Audio recording available on the company's website.